i'll be honest with you. styling rich people isn't the dream.
it's the vehicle.
what sovereignty actually looks like
i want to walk into a museum because i heard they had a new exhibition. go look at dope architecture just because i want to. take my family and do the same thing.
i want to chase my curiosities. no permission. no outside force constraining me.
go where i want. when i want. provide from abundance and not fear not having enough. work on problems i actually want to work on.
that's sovereignty. no constraints on exactly what God called me to be.
what the client work teaches you
taste. access. relationships. understanding what people actually want to wear.
you can't learn that from a mood board. you learn it being in the room.
i hung with charlie. daughter of one of the most famous architects in the world. cool house. great energy. she pays well.
that's the education. and it's priceless.
how it feeds the brand
three things: capital, credibility, connections.
every client builds all three. and all three go back into the brand.
the brand is me
russ is a worldwide brand. rusty. global citizen. curator. designer. stylist. model. producer.
really a creative producer. and everything else falls into that.
it's a clothing line. it's a styling service. it's a creative studio. all three.
i'm not building a brand. i am the brand.
where we are right now
sketching the brand. building the client base.
the active move: building documentation. a deck. an EPK. something aesthetically pleasing i can send when i meet people. something that solidifies the vision and makes it real on paper.
because when you're the brand, your documentation has to look like you.
the play
styling rich people is a means to an end.
the end is sovereignty. the end is the brand. the end is being able to do exactly what God put me here to do. on my terms. with my people.
that's it.