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everyone who wants to
change the future
needs a future plug.

all aboard. don't get left behind.

Russ surfing through space

future plugs we draw from

inspirational figures shepherding people into the future. soulful people who care about humanity.

rick rubinandrej karpathyjensen huangjack dorseygrimes + daouda leonardkimball musk19 keysbaby keem
Russ hologram

noah built an ark.
it's time to run it back.

shepherding people into the future in a way that's relatable and reliable. that's the mission. i have a heart that wants to serve, and this is my way to serve. i'm bullish on technology as a source of freedom and sharing that with others.

creatives need to understand this technology. i've been put in a unique position to shepherd them into this wave. it's imperative to understand it, but also to translate it. the best way to learn anything is by sharing it with others.

The space ark

fashion is a cultural technology.

it's a tool for building trust. a tool for building tribes. people want to be around fly people. not just because it makes them look cooler but because fly people pay attention. they see where things are going. they're high-frequency. they're high-signal.

Russ in the space elevator

if you're a tech leader

you need culture to distribute your vision. the coolest product in the world means nothing if it doesn't resonate. culture is what makes people care. a future plug makes your technology feel inevitable.

if you're a culture leader

you understand people. but if you don't understand tech, you're going to get left behind. tech is how you scale whatever you're doing at tremendous speed. a future plug helps you ride the wave instead of getting crushed by it.

what is a future plug?

a plug is a person who connects you to what you need. a future plug is someone who is coherent with where everything is going technologically, spiritually, culturally and helps you connect to it.

a future plug is helping you position yourself and your products at the exact right time when the world is ready for it. at the maximum point of leverage. at the culture-defining, culture-reshaping level.

if you're a technologist, the future plug introduces you to people who can help you become synonymous with the forefront of culture. to resonate with the right people.

your company probably won't succeed unless you work with a cultural architect.

you can have all the tech in the world. but if you're not building with culture in mind, you're not going to make it. culture is what activates mass adoption.

welcome to the
elevator economy.

some people are going up. everyone else is going down. there is no standing still. self-improving AI is the dividing line, and the elevator is moving whether you're on it or not.

the moves you make in the next six months will determine whether you have an amazing or terrible next three years. that's not a prediction. that's math.

everyone wants to be around high-frequency people who pay attention to where things are going. high-signal people. people who see the future and make it relatable. a future plug is the person in the elevator who's been there 20 years. knows every floor. brings you up, goes back down, brings the next one up.

tech and culture are fusing.

people are just realizing it now because it's unignorable. music has always been woven into technology. fashion has always been a cultural technology. a tool for building trust. a tool for building tribes.

the future plug™

culture
is
the
ultimate
distribution
for
tech.

if you define what's cool, which then becomes what's normal, you define reality.

futuristic launch pad compound